Hanley Leung
Everything I ship, I ship twice.
The second one
is smaller.
a confession
I shipped the version with everything in it.
It tested fine. It launched fine. Nobody could tell me what it was.
the idea
Subtraction is the work.
Anyone can add. Deciding what to remove is the job you were hired for.
what the room keeps
sixty-four things you could say
1
One is what they repeat tomorrow. The other sixty-three were for you.
tonight
Remove it. If nothing breaks, it was decoration.
the tool
The last thing you made. Open it as it is.
five minutes
Cut a third. Not the worst third — the safest one.
done looks like
You can say what it is in a single breath.